15 Philosophies from Successful Entrepreneurs

Well, it’s not exactly a secret to everyone, but under30ceo.com compiled a list of 15 Philosophies from Successful Entrepreneurs, that you should read : Be passionate about what you do.  Passion gives you a More »

8 Things Great Bosses Demand from Employees

My recent column, 8 Core Beliefs of Extraordinary Bosses, drew a flood of responses. But there’s one thing I didn’t mention: An extraordinary boss communicates his expectations clearly to his team. That way, More »

Four Ways to Think Like an Innovator

Scott Anthony, managing director of Innosight Asia-Pacific and author of “The Little Black Book of Innovation,” explains how to become more creative and think like an Innovator.   More »

 

15 Philosophies from Successful Entrepreneurs

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Well, it’s not exactly a secret to everyone, but under30ceo.com compiled a list of 15 Philosophies from Successful Entrepreneurs, that you should read :

  1. Be passionate about what you do.  Passion gives you a reason to get up in the morning and the energy to burn the midnight oil. – FITiST
  2. I’m not always right. A lot of the time I’m wrong about what my customers want, but if I listen to them then I’m right about what they want 100% of the time. – Stage32
  3. We use our products. If you use a product yourself, you see all the problems. – Pair
  4. Nothing beats hard work. – HireArt
  5. I don’t take myself too seriously. Make sure you are enjoying what you are doing – every day is fun if you enjoy what you are working on.
  6. We’re continually trying new things and rolling them out quickly – get immediate feedback and then refine your idea. – Sonar
  7. A lot of people get stuck in the cycle of reading blog posts and Hacker news all day trying to hone their skills without ever actually trying any of the things they read about. I’m a believer in doing and then learning from the results. – Stage32
  8. I don’t view risk as something that’s to be feared – It’s something to try to mitigate, but not avoid; the worst thing you can do is not trying to do something. Try things that are hard to pull off, take chances. -HeyZap
  9. I’m a big believer in being surrounded by “smart” people in an entrepreneurial sense. That’s why we moved to the Silicon Valley from the UK. There is a strong density of “smart” people here. You absorb the knowledge of those around you, so envelope yourself in intelligence. – HeyZap
  10. Taking risks is not easy, but the reward is so worth it. Both my co-founder and I had to give up good jobs to launch Cater2.me, but it’s so much more rewarding to be your own boss –Cater.2.Me
  11. Focus on the positive things that could happen, not the negative things that might happen. – HeyZap
  12. Work with other people on exciting things. – EveryArt
  13. Never Mix Business & Personal Life - if something BAD happens in your Personal life, it is not the end of the world, always keep that in mind.- Rikhav Infotech
  14. Trying to do it all by yourself is a recipe for failure. – Pulse Motors
  15. Talk to other entrepreneurs who have gone through what you are going through. Talk to people who have “been there and done that” – Triptrotting

Source : under30ceo.com

8 Things Great Bosses Demand from Employees

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My recent column, 8 Core Beliefs of Extraordinary Bosses, drew a flood of responses. But there’s one thing I didn’t mention: An extraordinary boss communicates his expectations clearly to his team. That way, everyone understands what it will take to make your company succeed.

With that in mind: If you are the boss, you’ll want to share this column with your team, because it will make your job a heck of a lot easier. And if by chance you’re not the boss, memorize this column–because it contains the key to long-term success.

Here are the rules for keeping your boss happy:

1. Be true to your word.

Your boss wants to trust you. Really.  Therefore, whenever you accept an assignment, follow through religiously, even fanatically. Do what you say you’re going to do. Never overcommit, and avoid hedging your bets with vague statements like “I’ll try” and “maybe.” Instead, make your word carry real weight.

2. No surprises, ever.

The secret fear of every boss is that employees are screwing up but are not saying anything about it.  So even if you’re afraid some bad news might upset your boss, make sure he’s informed. Note: If your boss consistently “shoots the messenger,” you can ignore this rule–because his behavior shows he doesn’t really want to be in the know.

3. Be prepared on the details.

Your boss wants to believe you’re competent and on top of things.  That’s why she sometimes picks an aspect of your job and begins randomly asking penetrating questions. Therefore, whenever you’re meeting with the boss, have the details ready so you can answer these queries with grace and aplomb.

4. Take your job seriously.

Bosses appreciate individuals who truly care about what they do and willing to take the time to achieve a deep understanding of their craft. Bosses need people who have unique expertise. You don’t have to be a pro at everything, but you should definitely have a specific area of knowledge that your boss values.

5. Have your boss’s back.

When you see your boss about to make a foolish decision, it’s your responsibility to attempt to convince him to make a different one. Make your best case, and express yourself clearly. However, once the decision is actually made, do your best to make it work–regardless of whether you think it was the right one.

6. Provide solutions, not complaints.

Complainers are the bane of your boss’s existence. Nothing is more irritating or more boring than listening to somebody kvetch about things that they’re not willing to change.  So never bring up a problem unless you’ve got a solution to propose–or are willing to take the advice the boss gives you.

7. Communicate in plain language.

Bosses are busy people and have neither the time nor the inclination to wade through piles of biz-blab, jargon and weasel words. When dealing with your boss, speak and write in short sentences, use the fewest words possible to make a point, and make that point clear and easily understandable.

8. Know your real job.

Regardless of what it says on your job description, your real job is to make your boss successful. There are no exceptions to this rule. None.

And, by the way: Your boss’s real job is to make you more successful. The reversal of these priorities is the source of almost all organizational problems.

 

Source : inc.com

Four Ways to Think Like an Innovator

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Scott Anthony, managing director of Innosight Asia-Pacific and author of “The Little Black Book of Innovation,” explains how to become more creative and think like an Innovator.

 

Chip Conley: Chief Emotions Officer

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Chip Conley is the founder of Joie de Vivre Hospitality, which he began at age 26 and built to more than 30 properties in California alone. In 2010, Joie de Vivre was awarded the #1 customer service award in the U.S. by Market Metrix (Upper Upscale hotel category).

Conley has also been named the “Most Innovative CEO” in the Bay Area by the San Francisco Business Times, and I’m proud to call him a friend.

Leaders are the “emotional thermostats” of the groups they lead. If you want to dig into the support for this, read this compelling piece by Daniel Goleman, the man who popularized the idea of “emotional intelligence” in the 90s and proved that 2/3 of the effectiveness of business leaders comes from their EQ rather than their IQ or level of work experience.

There are multiple metaphors I use to describe how emotions work in our lives. One that feels very familiar to me is baggage. Our luggage in life is an apt metaphor for me – a guy who’s been a hotelier for a quarter century. Countless times I’ve seen people show up at our hotel front desks with all kinds of baggage, and only some of it the physical kind. Most of us have emotional baggage that may seem invisible to the untrained eye or invisible to the person carrying the baggage. But the results of lugging that baggage around for years is noticeable in how that person shows up at the metaphorical front desk of life. If you are a Chief Emotions Officer, you are more aware of all the bags you’re carrying and how to open your luggage up and make sense of what’s inside.

Opening up a bag, you may find a truly messy interior with things in complete disarray. But, these emotional equations create a certain logic to how you pack and unpack your bags and, in fact, being a little more conscious of what’s in your bag may allow you to discard a few heavy items that have been weighing you down. Creating your owninternal logic regarding your emotional baggage will allow you to carry a lighter bag…one that’s eminently easier to unpack.

4 Emotions to Unpack

We’re going to focus on four emotions that you can start unpacking (i.e. mastering).

Think of emotions as existing on a color wheel. Isaac Newton created the color wheel long ago and helped us understand that red plus blue equals purple, for instance. I learned in my research for Emotional Equations – which allowed me to spend a couple of years with some of the world’s psychology luminaries – that there’s an emotional wheel with primary and secondary emotions: the Plutchik wheel. In my book, I evolve this wheel further so you can imagine that Disappointment + a Sense of Responsibility = Regret. And, once you understand the emotional building blocks of Regret, you can turn it from a downer into a lesson. Regret teaches. Fear protects. Sadness releases. Joy uplifts. Empathy unites. Think of your emotions as messages that give you the freedom, rather than the obligation, to respond. One of my favorite quotes of all time comes from Viktor Frankl, author of Man’s Search for Meaning:

“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

Now, let’s unpack and master the emotions of Despair, Happiness, Anxiety, and Curiosity.

DESPAIR = SUFFERING – MEANING

I am very proud of this equation.

It’s the one that started my exploration of emotions through the lens of equations. I tookViktor Frankl’s book and distilled it down to this useful mantra at a time in my life in 2008, when I had a series of friends commit suicide, had a flatline experience myself while giving a speech in St. Louis (literally: my heart stopped, and I dropped), and the rest of my life felt in disarray. If you consider the words “despair” and “meaning” to be abstract or off-putting, consider “sadness” as a tamer version of despair or “learning” as a more concrete version of meaning.

First off, in order for the math to work, “suffering” has to be a constant. This is the first Noble Truth of Buddhism, but it’s also true, and not just in a recession. You can always find the suffering if you want to look for it. I had no idea when I started writing this book that this decade would come to resemble the 1930s in that our near Depression-like economic conditions would persist as long as they have. But while the Depression was a very difficult time for so many people, interview-based research studies show that it indirectly prepared young women for losing their husbands later in life. These women learned self-reliance, independence, and courage early in life, which served them (and perhaps saved their families) when their husbands passed.

So, consider “meaning” in the following way: many of us go to the gym to exercise our physical muscles to ensure that our physical body doesn’t bloat or atrophy. If you’re going through a difficult time right now, maybe – unwittingly – you’ve signed up for emotional boot camp and you’re being asked to exercise emotional muscles that haven’t had this kind of workout for years. But, this isn’t meant to be just agony. It’s meant to prepare you for later in life. The emotions you may be mastering today – humility, resilience, persistence, a sense of humor – will serve you well at some later point in your life, maybe in the not too distant future.

For me, having my long-term relationship end in the midst of my train wreck of a life in 2009 was the last thing I was looking for. Suffering felt ever-present, like the fog during a San Francisco summer. The foghorn that cut through this opaque time was the question I asked myself on my most sad, self-pitying days, “How is this experience going to serve me in my next relationship? How is this going to make me a better partner when I find my true soul mate?”

These weren’t easy questions to ask when I felt radioactive and couldn’t imagine anyone loving me again. But I kept the exercise metaphor in mind. The fact that I could joke with friends about my emotional boot camp helped me realize that great rewards – or meaning – could arise as a result of this painful experience. So, just know that there are fruits to gather in the valley of Despair.

HAPPINESS = WANTING WHAT YOU HAVE / HAVING WHAT YOU WANT

People often have a love-hate relationship with this equation. The proper definitions of the numerator and denominator are what create the magic. “Wanting what you have” can be translated into “practicing gratitude,” having a reverence for what is working in your life. The more tricky definition is in the bottom of this equation. To “have what you want” is an act of “pursuing gratification.” I want something and it’s my job to go out and pursue it or “have” it in order to satisfy that want.

Don’t get me wrong. The act of pursuing something can bring us a sense of accomplishment and take us into that focused “flow” state. But, the risk is that “chasing something with hostility” (some dictionaries’ definition of “pursuit”) or even with just focused attention can completely distract you from what’s in the numerator, what you already have. Socrates said it best, “He who is not contented with what he has would not be contented with what he would like to have.”

As a type-A guy who’s spent more than my share of time on the hedonic treadmill, I can tell you that it’s very difficult to simultaneously practice gratitude while also pursuing gratification. Some mystics are able to take the bottom of this equation down to zero, which may give them infinite happiness. But, for the rest of us mere mortals, the risk is not in lack of pursuit, as this is part of what modern society demands of us. The risk is that we completely diminish the power of gratitude.

So, the true power of this equation is in keeping your attention on the numerator.

Someone once said to me that feeling gratitude without sharing it with someone is like wrapping a present without giving it to the intended recipient. So, what are the ways you can show your gratitude in such a fashion that it becomes a habit or practice for you that’s ingrained in your everyday life? For me, I needed to start by having it on my conscious “to-do” list each day. I had a rule that I had to give two face-to-face expressions of gratitude each day at work, preferably to someone who found the thank you unexpected. In fact, I wrote about this in the Huffington Post after one of my recent trips to Bali. What if you thought of your expressions of gratitude like a devotional daily offering?

Let me give you a suggestion about a Gratitude Journal as well. They’re not for everyone, just like personal journals resonate with some while repelling others. The purpose of a Gratitude Journal is to help you be conscious about “wanting what you have.” An alternative means of accomplishing this purpose is to have a Gratitude Buddy. Make it a point to meet with your Buddy once a month (or more frequently if you wish) in a location where there are no distractions and ask each other, “What gifts do you have in your life that are easy to take for granted?” and “What was a recent gift that may have been wrapped up as a pain or punishment?”

For those of you who’d like to explore this equation a little further, I have two suggestions.

1. Check out a research article by Jeff T. Larsen and Amie R. McKibban where they literally put this equation to the test (with inconclusive results, but really interesting findings).

2. Watch my 2010 TED talk, in which I share my key learning from my trip to Bhutan to study their Gross National Happiness Index.

ANXIETY = UNCERTAINTY x POWERLESSNESS

After reading more than a dozen books and 50 research studies on anxiety, I was struck by the fact that 95% of the causes of anxiety seemed to be distilled down to what we don’t know and what we can’t control. You may have heard of the study that demonstrated most people would prefer receiving an electric shock now that’s twice as painful as receiving some random shock in the next 24 hours. This is why, as leaders, we need to recognize that hiding the truth, especially when it’s going to come out at some point in the near future, is a futile mistake that can often just increase the amount of anxiety your employees are feeling.

If we know that the combustible product of uncertainty and powerlessness creates anxiety, we can create what I call an Anxiety Balance Sheet to turn this around. Take out a piece of paper and create four columns. Then, think of something that is currently making you anxious. Regarding that subject, the first column is “What Do I Know” about this issue. The second column is “What Don’t I Know.” The third column is “What Can I Influence.” The fourth column is “What Can’t I Influence.” Spend enough time doing this so that you have at least one item per column but you may find that you have a half-dozen items in some columns.

After you feel complete, what do you notice with respect to the four columns? About 80% of the people I’ve worked this through with are surprised that they have more items listed in columns one and three (the “good” columns) than they do in columns two and four. The reality is that when something is making us anxious, we tend to fixate on those elements of the problem that feel mysterious (what we don’t know) or uncontrollable (what we can’t influence). So, there’s some liberation in just outlining what’s making you crazy and realizing that there may be many balancing positives to those issues that are vexing you.

Now, spend some time reviewing the items in column two (what you don’t know). Is there someone you can ask – your boss, your boyfriend, your doctor – who can help you with some needed information that will move this item from column two to column one? Maybe it’s just doing a Google search? I know it’s scary to ask your boss whether your job is in jeopardy, but remember the electric shock example I mentioned earlier. Anxiety can be more painful and debilitating than bad news. Now look at column four and truly ask yourself, “Are you completely powerless about the items on this list?” I’ve found that having a smart friend sit with me can sometimes help me uncover ways to move items from column four to column three.

In sum, just the act of unpacking your anxiety bag and knowing what’s inside can have a profound effect on reducing your fear of the future.

CURIOSITY = WONDER + AWE

We’ve had a subtraction, a division, and a multiplication equation so far. Now, we’ll finish with an addition equation around the experience of curiosity. Recent studies have shown that curiosity is one of the most valuable emotional qualities people can leverage during periods of crisis. Fear and most negative emotions train us to narrow our scope. “Fight or flight” reactions are evolution’s means of helping us avert danger. But, oftentimes, we need to move from narrowing our attention to the “broaden and build” way of thinking that Barbara Fredrickson talks about in her book on Positivity. Getting through your own emotional recession may require bigger thinking rather than narrow execution.

When you’re living in a place of fear, it is hard to be curious. But, I’ve found that so much of it comes back to defusing my natural tendency toward reactivity. In other words, it’s learning to pause. Curiosity is not a reactive emotion. It’s one that takes a certain amount of reflection and a willingness to admit what you don’t know. So, ask yourself, “What habitats allow me to be more curious?” I first had to make a list of which habitats made be less curious: the office, any conference room, investor meetings, and spending time with people who I wanted to impress.

So, I knew that these were not places that were going to help me stoke up bigger thinking. Ironically, when I made my list of curious habitats, I found my list to be longer than I expected: anywhere in nature but especially near a beach with crashing surf; hanging out with kids; museums or other experimental spaces with art; zoos; places with a big night sky and lots of stars; my backyard cottage; and any place where I felt comfortable laughing from my gut (it’s hard to be full of humor and full of fear at the same time).

As I’ve gotten older, I’ve found that seeking the sacred in life opens up my sense of awe and my ability to connect with curiosity.

I’ve recently made a decision to seek out a sacred festival somewhere in the world each quarter as a means of committing to finding habitats for curiosity. As Tim F. knows (he was a fellow citizen of my camp Maslowtopia), I’ve been an aficionado of Burning Man for many years and some of my best business ideas have come out of my time in the desert marveling at transcendent art and having non-linear conversations.

So, if you’re feeling “on empty” creatively, know that curiosity is the fuel you need to seek. In author Liz Gilbert’s 2009 TED talk (TED is another habitat for curiosity), she shares the fact that the genesis of the word “genius” comes from “genie” and that the most creative people in the world are able to become vessels for the genie to inhabit them. My experience is that these genies prefer inhabiting curious places in the world and that’s where they’re most likely to tap you on your shoulder and give you the gift of inspiration that may change your life.

In sum, the more the external world becomes chaotic, the more we rely upon internal logic. This was true in the 1930s when Nazism and political and religious fundamentalism rose. But, that decade also sprouted new thinking from people like Norman Vincent Peale, Dale Carnegie, Napoleon Hill, Viktor Frankl, and Reinhold Niebuhr (who created the Serenity Prayer).

I hope that you find these emotional equations help you to think differently, live better, and truly become the Chief Emotions Officer of your own life. It’s worth the introspection.

 

Source : fourhourworkweek.com

John Cleese on Creativity

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“All Marketers are Liars” – Seth Godin speaks at Google

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The problem with management – Gary Hamel

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How would you feel about a physician who killed more patients than she helped? What about a police detective who committed more murders than he solved? Or a teacher whose students got dumber as the school year progressed?

And what if you discovered that these perverse outcomes were more the rule than the exception, that they were characteristic of most doctors, most policemen, and most teachers? You’d be more than perplexed. You’d be outraged. You’d demand that something be done.

Given this, why are we complacent when confronted with data that suggests most managers are more likely to douse the flames of employee enthusiasm than to fan them? Why aren’t we a little bit angry that our management systems are more likely to frustrate extraordinary accomplishment than to foster it?

Consider the 2007–2008 Global Workforce Survey conducted by Towers Perrin (now Towers Watson). In an attempt to measure the extent of employee engagement around the world, the company polled more than 90,000 workers in 18 countries. The survey covered many of the key factors that determine workplace engagement, including the ability to participate in decision making, the encouragement given for innovative thinking, the availability of skill-enhancing job assignments, and the interest shown by senior executives in employee well-being.

Here’s what the researchers discovered. Barely one-fifth (21%) of the employees surveyed were truly engaged in their work, in the sense that they would ”go the extra mile” for their employer. Nearly four out of 10 (38%) were mostly or entirely disengaged, while the rest were in the tepid middle. There’s no way to sugarcoat it: this data represents a stinging indictment of management-as-usual.

So why aren’t we scandalised by it? I talk to thousands of managers each year and for most of them, employee engagement isn’t Topic A, or B, or even C. How do we account for this apparent disregard? There are several possible hypotheses.

 

1. Ignorance. It may be that managers don’t actually realise that most of their employees are emotionally tuned out at work. Maybe corporate leaders haven’t seen the many other studies that mirror the results of the Towers Watson survey. Or maybe they just don’t have enough emotional intelligence to recognise the low-grade disaffection that afflicts most of their workforce.

 

2. Indifference. Another explanation: managers know that a lot of employees are flatlining at work but simply don’t care, either because a callous corporate culture has drained them of empathy, or because they view engagement as financially unimportant. It’s nice to have, but not an imperative.

 

3. Impotence. It could be that managers care a lot, but can’t imagine how they could change things for the better. After all, a lot of jobs are just plain boring. Retail clerks, factory workers, call centre staff, administrative assistants — of course these folks are disengaged, how could it be otherwise? Like prison wardens, managers would be shocked if their charges suddenly started bubbling with joie de vivre.

Let’s evaluate these hypotheses. The first seems to me unlikely. Anybody who has ever read a Dilbert strip knows that cynicism and passivity are endemic in large organisations. Only an ostrich could have missed that.

The second hypothesis has more to recommend it. I believe there are many managers who have yet to grasp the essential connection between engagement and financial success.

Companies that score highly on engagement have better earnings growth and fatter margins than those that don’t —a fact borne out by the Towers Watson study, as well as by the work of Professor Raj Sisodia of Bentley College.

This correlation between enjoyment and profitability is likely to strengthen in the years ahead. Let me use the example of the Apple iPhone to explain why.

Ask yourself: what allowed Apple to jump into the mobile phone business so quickly, despite a complete lack of industry experience? It was able to leverage a lot of commodity knowledge and standardised components from third-party vendors. A lot of companies, mostly in Asia, know how to make a mobile phone.

Apple made the iPhone a money machine by injecting it with a lot of non-commodity knowledge. When it made its debut in June 2007, the iPhone offered a unique portfolio of functions: a touchscreen display, a built-in music player, a highly capable web browser, and a suite of useful applications.

Back then, in making a mobile phone, Apple added a lot more differentiation than many of its competitors, and in a highly efficient manner.

It doesn’t matter much where a company sits in its industry ecosystem. What matters is its relative ”share of customer perceived value” and the costs it incurs to produce that value. The greater one’s share of differentiation, the greater one’s share of industry profits.

Of course, Apple isn’t immune to the forces of commoditisation. Within a few months, many of the iPhone’s original features had been duplicated by competitors. So Apple had to innovate again.

What does all this have to do with engaging workers? Just this: in a world where customers wake up every morning asking ”what’s new, what’s different, and what’s amazing?” success depends on a company’s ability to unleash the initiative, imagination and passion of employees at all levels – and this can only happen if all those folks are connected heart and soul to their work, their company, and its mission.

In my last book, The Future of Management, I introduced a simple framework — my version of Maslow’s hierarchy — except that in this case it’s not a hierarchy of human needs, but of human capabilities at work.

At the bottom you have obedience; employees who show up each day and follow all the rules and procedures.

On the next step is diligence; employees who work hard, who stay until the job is done and take personal responsibility for delivering great results. Again, this is critical. You can’t build a winning organisation with slackers.

After that comes intellect, or personal competence. Every business wants employees who have world-class skills, who are well trained and eager to learn more.

Beyond expertise is initiative — employees who spring into action whenever they see a problem or an opportunity, who don’t wait to be told, who aren’t bound by their job description and are instinctively proactive.

Up another notch is creativity. Here, employees are eager to challenge conventional wisdom and are always hunting for great ideas that can be imported from other industries.

Finally, at the apex, is passion – employees who see their work as a calling, as a way to make a positive difference in the world. They pour all of themselves into their work. While other employees are merely present, they are engaged.

In today’s creative economy, it’s the capabilities at the top of this list that create the most value. Audacity, imagination and zeal are the ultimate wellsprings of competitive differentiation. And there’s the rub. These higher-order human capabilities are gifts; they cannot be commanded. You can’t tell someone to be passionate or creative. (Well, you can, of course, but it won’t do much good.) Individuals choose each day whether or not to bring these gifts to work, and as we’ve seen from the data, they mostly choose not to.

Throughout history, managers have seen their primary task as ensuring that employees serve the organisation’s goals — obediently, diligently, and expertly. Now we need to turn the assumption of “organisation first, human beings second” on its head.

Instead of asking how employees can better serve the organisations they work for, we need to ask how do we build organisations that deserve the extraordinary gifts that employees could bring to work? To put it bluntly, the most important task for any manager today is to create a work environment that inspires exceptional contribution and that merits an outpouring of passion, imagination and initiative.

Fair enough, you might say. I’d love to create a highly engaging workplace, but the people who work for me are not creating gorgeous products at the cutting edge of technology; they’re answering phones in a call centre, cleaning hotel rooms, or bagging groceries. How can you expect people to be engaged in their work if it isn’t engaging? A lot of jobs are kind of crappy. Isn’t that what the data is telling us?

Actually, no. Of the employees in the Towers Watson study, 86% said they loved or liked their jobs. So why not more engagement, then? Julie Gebauer, who led the Global Workforce Study, points to three things that are critical to engagement. First, the scope that employees have to learn and advance. Second, the company’s reputation and its commitment to making a difference in the world. And third, the behaviours and values of the organisation’s leaders – are they trusted and do people want to follow them?

All of these are management issues. It is managers who empower individuals and create the space for them to excel, or not. It is managers who help to articulate a compelling and socially relevant vision and then make it a rallying cry, or not. It is managers who demonstrate praiseworthy values, or not. Here, again, the survey data is disturbing.

Only 38% of employees believe that senior management is sincerely interested in employee wellbeing. Fewer than four in 10 agree that senior management communicates openly and honestly. A scant 40% believe that senior management communicates [the] reasons for business decisions, and just 44% of employees believe that senior management tries to be visible and accessible.

Perhaps most damning of all, less than half of those polled believed that “senior management’s decisions [were] consistent with our values”.

My conclusion from all of this: if we’re going to improve engagement we have to start by admitting that if employees aren’t as enthusiastic, impassioned, and excited as they could be, it’s not because work sucks; it’s because management blows.


Source : guardian.co.uk

The New Science of Viral Ads

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It’s the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends.

Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes facial expressions to reveal what viewers are feeling. These technologies make it possible to isolate elements that cause people to stop watching and to find ones that keep them engaged. In addition, they make it possible to determine what kinds of ads are most likely to be shared and what types of people are most likely to share them. Here are five big problems online advertisers face, along with solutions that have emerged from our research.

Problem 1: Prominent Branding Puts Off Viewers

When people watch ads, they focus on a few things, such as the actors’ mouths and eyes. They also focus on logos. This isn’t the boon it might seem: The more prominent or intrusive the logo, the more likely viewers are to stop watching—even if they know and like the brand. Why? People seem to have an unconscious aversion to being persuaded, so when they see a logo, they resist.

The solution: Utilize “brand pulsing.” Smart advertisers unobtrusively weave the brand image throughout the ad. Experiments have shown that this can increase viewership by as much as 20%. One of the best examples of the technique is Coca-Cola’s animated “Happiness Factory” ad. (Like all the other videos referenced in this article, it’s available on YouTube.) It depicts a fantasy version of what happens inside a Coke machine when someone inserts money. A Coke bottle is shown repeatedly, but each appearance is quick; you can almost imagine that the story would work without the bottle. In fact, a good question to ask when conceiving an ad is: If I removed the brand image, would the content still be intrinsically interesting? If the answer is yes, viewers are more likely to keep watching.

Problem 2: People Get Bored Right Away

After recording viewers’ expressions with video cameras, we use automated technology that measures the distances between various parts of the face to identify smiles, frowns, and other expressions that correlate closely with emotions. (Previous research relied on human coders; automating the process improves accuracy and allows for a much larger sampling.) After analyzing thousands of reactions to many ads, second by second, and tracking exactly when people stop watching, we found that keeping viewers involved depends in large part on two emotions: joy and surprise. To maximize viewership, it’s important to generate at least one of these responses early on. Traditionally, though, advertisers have constructed narratives that escalate toward a dramatic climax or a surprise ending. Such commercials may have worked on TV decades ago, but today’s online viewers need to be hooked in the opening seconds.

The solution: Create joy or surprise right away. Two videos stand out for eliciting these emotions at the start. In one, the familiar Apple spokesman is joined by Mr. Bean, who dances crazily for the remainder of the spot. (The video, it turns out, is not an official Apple ad but a well-crafted parody of Apple’s “Get a Mac” series.) Bud Light’s “Swear Jar” ad opens with a surprise: When an office sets up a jar that workers must pay into as a penalty for profanity, one employee immediately curses because he knows the money will be used to buy Bud Light. Both videos hook people instantly.

Problem 3: People Watch for a While but Then Stop

Although the Mr. Bean video initially succeeds in attracting viewers, it doesn’t keep them watching. That’s because the joy the video creates is delivered at a fairly constant level. We’ve found that ads that produce stable emotional states generally aren’t effective at engaging viewers for very long.

 

The solution: Build an emotional roller coaster. Viewers are most likely to continue watching a video ad if they experience emotional ups and downs. This fits with psychological-research findings about human adaptability. When we come into a warm home on a cold winter day, or when we receive a pay raise, we experience pleasure, but the feeling is transitory; the novelty soon wears off. So advertisers need to briefly terminate viewers’ feelings of joy or surprise and then quickly restore them, creating an emotional roller coaster—much the way a movie generates suspense by alternating tension and relief.

Source : HBR 

Infographic : Top Tech Trends of 2011

2011 is gone, but let’s take a look at the top tech trends of the year  - courtesy of G+ :

Top Tech Trends of 2011

Source : webpronews.com

 

2012 – Happy New Year

2012

Happy New Year everybody! See you in 2012…more fresh, happy, motivated and strong as ever!

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